|
|
|
|
|
|
|||||
|
Other
relevant pages on this site :
|
|||||
|
Rocky Point Prawn Farm is a family owned business, which had its beginnings amongst the canefields of Woongoolba, halfway between Brisbane and the Gold Coast. From one of the pioneering families in the district for growing sugarcane, Trevor Zipf recognized twelve years ago that the sugar industry had passed its boom days and suggested that his son diversify. After completing his tertiary studies into Aquatic Resource Management, Murray went into partnership with his father, Trevor, and uncle, Keith Zipf. The early years were spent refining techniques and simply learning by their mistakes. As aquaculture was still in its infancy as an industry in Australia, it was necessary to travel to Asia to gain from their years of experience. One recurring theme from these journeys was the need for environmentally sustainable practices to ensure the long term viability of the industry in Australia, As a result, RPPF has actively participated in and assisted CSIRO and AIMS ( Aust Institute of Marine Science) in their world leading R&D efforts in developing such practices. Starting with sales of Black Tiger prawns to the domestic market, RPPF soon secured a lucrative contract to export frozen Black Tigers to an exclusive restaurant in Japan. This was a significant coup as it had been repeatedly advised that it was impossible to sell Australian aquacultured prawns to Japan due to a 100% price difference compared to South East Asian producers. However,
the superior quality of RPPF's product proved to be a decisive factor
in the customers decision to pay a premium for these prawns. In 1993,
RPPF diversified into the live prawn export market by growing Kuruma
Prawns. Significant value-adding to the product was gained by simply
selling these prawns live to Japan. During the last three seasons, RPPF has contributed over $8,000,000 to Australia's export earnings and employs over twenty local people. In 1997, RPPF was the first live prawn farm in the world to gain the internationally recognised Quality Assurance accreditation ISO 9002. The improvement in the quality of the product as a result of the streamlining of the farm's processes has translated into an unprecedented situation of RPPF fetching a price equal to, and in some cases higher than, the domestic Japanese product. RPPF is presently operating under an Environmental Licence that is the most stringent in world aquaculture and is currently setting the standards for this industry. RPPF recognises that the export market is very competitive but has, with determination and hard work, achieved an annual export growth of more then 50% for the past four years, and is looking forward to the challenges ahead.
ACHIEVEMENTS [-> TOP]
1. AWARDS
1997-winner
of Premier of Queensland's award for excellence in agribusiness exports 2000-winner
of Queensland Department of Primary Industries' award for excellence
in marketing 2. RESEARCH AND DEVELOPMENT 1. RESEARCH PARTNERS CSIRO
2. QUALITY ASSURANCE PROGRAMMES
2001-FUNDING FROM ENVIRONMENTAL PROTECTION AGENCY (SUSTAINABLE INDUSTRIES DIVISION) TO UNDERTAKE ISO 14001 ENVIRONMENTAL QUALITY ASSURANCE. SCOPING STUDY DONE BY THE UNITED NATIONS CLEANER PRODUCTION (FOOD) GROUP WILL BE FIRST IN THE WORLD FOR AQUACULTURE WHEN ACCREDITED.
2000-THE PRIME MINISTER'S COUNCIL ON SUPERMARKET TO ASIA - $205,000 GRANT TO IMPROVE SUPPLY CHAIN PERFORMANCE IN JAPAN
|
|||||
|
|
|||||
|
|
|||||
| admin@rockypointprawns.com | |||||
 |
|
|
|
|
|
|
|
 |
|
||||||
 |
 |
 |
|
||||
|
|||||||
 |
|
||||||
 |
 |
|
|||||
|
|||||||
 |
|
||||||
 |
 |
|
|||||
 |
 |
|
|||||
 |
|
||||||
 |
 |
 |
|
||||
 |
|
||||||
 |
|
||||||
 |
 |
 |
 |
|
|||
 |
|
||||||
 |
|
||||||
 |
 |
|
|||||
 |
 |
|
|||||
|
|||||||
|
|||||||
 |
|
||||||
 |
|
||||||
